Bombay Sapphire brings in Baz Luhrmann as creative director on new campaign

“I truly believe that everyone is inherently creative,” says the world-renowned filmmaker as he partners with gin maker for creative rallying cry.
 
Bombay Sapphire has issued a call-to-arms with its ‘Saw This, Made This’ campaign, inviting people to tap into the inspiration that exists all around them – whether that be footage of an inspiring walk to work or a photograph of a cocktail they have concocted – and