Blurring the lines between agency job roles – and how this can only be a good thing

Before I became a content editor at Cavalcade, I was an account manager at our parent agency, Partners Andrews Aldridge. If I was saying this out loud, that would be the place where I’d pause for dramatic effect. Account manager.
There’s a lot of baggage that goes with the term – and indeed with every agency job title. Job titles are in danger of defining us as one thing, and one thing only. And in a world where we’re preaching collaboration, partnership and integration,