Bloomberg’s ‘Big Problems. Big Thinkers.’ goes big in Times Square billboard

The so-called Crossroads of the World is one of the noisiest places on earth, but Bloomberg Media, the media arm of financial software, data and media company Bloomberg, thinks it has an important message in a new docu-series – and it hopes airing an episode and related content in the area will inspire consumers to pay attention.
Out-of-home advertising firm Kinetic Worldwide partnered with Bloomberg Media to promote the series, “Big Problems. Big Thinkers,” which examines