Blizzard Entertainment promotes the lighter side of Hearthstone

Irvine, California-based Blizzard Entertainment, the video game company known for its wildly popular World of Warcraft games, has taken a lighter approach to promoting its strategy card game, Hearthstone, showing the lighter side of conflict resolution.
The Pitch agency was tapped to come up with a lighthearted-yet-fun way to promote the game, and they went with a cosplay theme for the campaign. Pitch turned to director Ulf Johansson at Smith and Jones, one of the world’s most awarded comm