Bleacher Report is using the Women's World Cup as a launchpad to reel in brands around soccer

As the Fifa Women's World Cup (WWC) rages on, Bleacher Report is using its data to win over brands who want to grab on to soccer's rising popularity in the US.
Sunday's US-Chile match earned 5.41m total viewers stateside, making it the most-watched WWC group stage contest in US history, according to Sports Media Watch. 
A recent white paper from Bleacher Report, which the digital publisher said it's using as a tool for brands who want to advertise around soccer, seems to back up the rising