Big tech’s Q2 earnings: what paid social advertisers can learn from Meta, Snap and more

Back in May, iCrossing UK’s James Mortimer digested for us the quarterly earning reports of big tech’s big beasts. Here, he’s back again for Q2, looking at how the platforms are weathering yet another turbulent period of economic uncertainty and privacy updates.
With the wider macroeconomic climate looking crazier than ever, a lot of eyes are on big tech’s Q2 earnings. Among considerable doom and gloom, there’s still plenty for advertisers and brands to learn from k