Big Spaceship’s CCO Cedric Devitt on what it takes to be a great creative

As the industry continues to evolve to keep up with the latest technologies and innovations – not to mention changing consumer behavior – Big Spaceship’s chief creative officer Cedric Devitt thinks that the creatives who are most likely to succeed are often the ones that have a thick skin and are able to “get back on the horse” when something doesn’t go their way.
In a recent conversation with The Drum, Devitt said that the ability to be resilient is an import