Beyond the medals: Nike makes impact to get Rio’s youth more active

As the world keeps its attention on the athletic exploits in Rio for the summer games, Nike has made a substantial impact outside of the venues for the city’s youth. According to Designboom, the Beaverton, Oregon-based athletic giant is partnering with the city of Rio de Janeiro to upgrade and revitalize 22 sports sites in the city’s more under-represented areas. This is the result of over a decade’s work by the brand in the country. As noted by Designboom, safety and lack of i