Below the Belt taps Lucky Generals for creative

Men’s grooming brand Below the Belt – purveyor of products such as Sports Lubricant, Fresh and Dry Balls and Waterless Shower – has hired Lucky Generals to lead its creative efforts.
There was no pitch or intermediary involved with the brand previously having manged its advertising in-house which resulted in the popular Below the Belt for Wimbledon (‘Djokitch’) press execution.
But, the two-year old brand is now looking to expand onto more channe