Beano Studios appoints House PR to relaunch brand into the digital space

Beano, the famous UK children’s comic brand, has appointed House PR to lead and activate the PR strategy for its relaunch as a children’s entertainment network this autumn.
Beano Studios will create, curate and deliver entertainment for kids across multiple touchpoints, including TV, digital content, consumer products and theatrical projects as well as the much-loved comic and annual.
At the heart of the relaunch is a completely new digital experience for 7 to 10 year olds, bringing