BBDO hands back bronze Lion for 'scammy' Bayer campaign which was slammed online

BBDO has responded to the outcry over its Brazilian agency's aspirin ads by handing back the Bronze Lion the campaign won at Cannes this week.
Not only was the tone of the work deemed offensive by many, but the ads contravened Cannes Lions rules after it emerged the agency itself, AlmapBBDO, paid for them to run, and not the client Bayer.
Speaking on stage at Cannes, BBDO chairman David Lubars said: "I learned last night that one of our very own agencies had a pretty scammy ad in