27-10-2022 22:13 via thedrum.com

BBDO chief Andrew Robertson on reinvigorating creativity: ‘Where's the breathtaking work?’

The longtime BBDO boss opens up about his plans for 2023.
Last week, Wieden+Kennedy snagged Ford’s global business out from under BBDO. But BBDO’s chief executive officer Andrew Robertson – who’s helmed the Omnicom-owned agency network since 2004 – appears more confident than ever in the future of the firm.
And perhaps rightly so; Robertson has seen a lot of success this year. In April, he was inducted into the American Advertising Federation’s Advertising Hal
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