BBC Worldwide brings viewers closer to Planet Earth II series using augmented reality

BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality.
The Planet Earth II series has been a runaway success in the UK, where it debuted, but also in key markets for BBC Worldwide internationally, such as Singapore and Malaysia, where it was shown on the BBC Earth channel.
Julia Nocciolino, VP brands in Asia at BBC Worldwide, said: “The new Planet Earth II promises to give viewe