Barclaycard teams up with Buzzfeed and Snapchat as it eyes millennial market

British payment firm Baclaycard is celebrating its 50th birthday this year but that doesn't mean it isn't trying to woo younger customers. 
As part of a push designed to mark the occasion, and celebrate its longstanding partnership with Hyde Park's British Summer Time music festival, the finance brand has turned to BuzzFeed and Snapchat for an integrated, and personalised, marketing push. 
Centered around the idea of a 'Great British Music Showdown,' Barclaycard is launc