B2B's content marketing problem: readers aren't robots

What do B2B and The British Library have in common? An immeasurable amount of content (but not much else). For The Drum's Content Marketing Deep Dive, Transmission's Stuart Roberts suggests how to solve B2B's content problem. 
With over 14m books, an estimated 170m manuscripts, and other items dating back as far as 2000BC, the British Library is an ever-growing mountain of knowledge, wonder, and entertainment. Yet, no one ever says 'there's too much stuff in here'. 
B2B content has the