B2B influencers make strides on LinkedIn with focus on what works and what doesn't

With a number of B2B industry leaders standing out amongst a total of 160,000 articles published on the LinkedIn network weekly, influential marketers focusing on management, culture, marketing and social have gained larger followings with  64 times more comments, 52 times more likes, and 24 times more shares on their articles than average users, LinkedIn reports. Each of LinkedIn’s top writers generated an average of 54,000 new follows this year and B2B marketers are likely to contin