AT&T, DISH Network & WPP join forces to acquire addressable TV outfit INVIDI

AT&T, Dish Network and WPP have today (November 21) announced they are to jointly acquire INVIDI in a deal (the financial terms of which were not publicly disclosed) that will see the addressable TV outfit continue to operate independently from the US telco, pay TV network and advertising behemoth.
Under the terms of the deal, each of the acquirers will name representatives to INVIDI’s board of directors, with AT&T (which has its own AT&T AdWorks platform) continuing to hold a