AT&T awards consolidated creative and media accounts to Omnicom
Omnicom has won AT&T's consolidated creative, digital and media accounts following a review that kicked off in June.
As such, the network's agencies will now have a remit to create work for a large portion of the telecom giant's US creative, media, digital and data offerings, however AdAge has reported that a spokesperson also said the win would include Mexico also.
The closed review pitted Omnicom against rival WPP, and the outcome means that incumbent ad agency BBDO i
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