Asda’s George sticks to the beat with fresh back-to-school rap

Asda clothing brand George is mounting a back-to-school drive in the dying days of summer in the form of ‘Uniform for the People.’
Promoting the supermarket chain’s affordable schoolwear range, the campaign surfaces the value and durability of its clothing while the cost-of-living crisis rages.
Visualizing this proposition in the form of a ‘money gun’ shooting currency directly into the wallets of parents, the campaign builds on last year’s ‘Arrive