ASA ban likely as misleading broadband pricing under scrutiny

Providers could be hit with an advertising ban after it was found presentation of the cost of broadband on adverts was likely to confuse and mislead consumers.
Changes in the way that fixed-broadband prices are advertised are being enforced from today, with offenders of new the rules facing an advertising ban.
The new regulations have been introduced after a report from the Advertising Standards Agency and Ofcom found that the presentation of the cost of broadband on adverts was misleading and c