As we head into a recession, does the 60-something customer hold even more power?

Financial uncertainty raises myriad questions for brands and marketers. Which groups of shoppers should they turn to? Enter 60-plus-year-old consumers, who are often more financially stable than their younger counterparts. Blue State’s Hannah Johnson reveals how brands and marketers can adjust their strategies to best reach these active consumers.
As we enter a financially nebulous 2023, brands and marketers will struggle to identify which audiences will help them grow. This is starkly dif