As the Facebook transparency debate rumbles on, almost three-quarters of senior marketers admit to feeling 'overwhelmed' by data

Facebook's recent admission that it has been overstating its video views for the past two years by up to 80 per cent has sent waves throughout the marketing world. As the transparency scandal rumbles on with Dentsu Aegis being found to have overcharged for digital work, a new study has revealed that almost three quarters of marketers feel "overwhelmed," rather than empowered by data. 
Earlier this week, The Drum examined how the fallout from Facebook and Dentsu's re