As podcasts democratize communication, brands must be receivers as well as transmitters

We’ve already been through a couple of podcast revolutions, but this relatively new form still has the power to change the media landscape. For The Drum’s Deep Dive into all things audio, Ian Schofield, head of podcast production at agency APS group, tells us that as podcasts democratize communication, brands must embrace the new landscape of two-way communication.
A DIY podcasting revolution is blurring the lines between creator and consumer.
The media landscape, dominated by studio