As Burberry’s Bailey experiment draws to a close how can the brand heal its wounds?

Earlier this week British luxury fashion brand Burberry announced that its chief executive of two years Christopher Bailey would be replaced after months of dissension from investors, who were unconvinced of his ability to successfully hold the dual chief executive/creative role.
Since taking the helm (a move that saw shares tank by 8 per cent overnight at the time), Bailey has failed to steer Burberry out of a challenging environment, as demand in China continues to slow and the company grapple