As brands take social ‘in-house’, agencies must focus on long-term strategy

The social landscape is forever changing and the roles of agencies are constantly evolving too. It’s no secret that digital marketing agencies have to adapt to new technologies as they emerge and respond to brands’ shifting needs to stretch project budgets further and further.
In 2016, professional marketers recognise the value that digital social channels offer, but most fear that the investment needed to truly maximise effectiveness is too much. As a result, some brands’ are