Argos inks first sponsorship deal with ITV to push home brands

Argos has become the new sponsor of ITV’s Loose Women show after inking a five-month deal with the broadcaster.
It’s the first time Argos has entered into a media partnership and will use the airtime to promote Heart of House, its own-brand of furniture and home accessories.
The retailer has tweaked its strategy in recent years to boost the awareness of its own-brands, believing they can amount to a third of sales within the next three years (which in the financial year to February 2