Argos grays out ‘greige’ phenomenon with colorful AI campaign

The catalog retailer is opening the eyes of consumers to the color spectrum.​
Argos is battling against the proliferation of gray furnishings with a campaign conceived by Ogilvy UK that encourages shoppers to look beyond interior design trends and embrace their personalities when redecorating their homes.
Harnessing artificial intelligence (AI)-powered emotion-tracking tech, the campaign follows one lucky family who put the hi-tech solution to the test to furnish their dining roo