Are we suffering from digital marketing blindness?

Just 15 short years ago, the marketing landscape looked very different.
SEO was a secret closely guarded by those in the know, and a specialism filled with black hat techniques such as link-farming and blog comment stuffing.
Pay per click was in its relative infancy, still being puzzled over, after Google’s AdWords product was introduced in 2000 and with Myspace not launched until mid-2003, the most social media got was slyly staring at a fellow commuter’s newspaper. In fact, a look