Are brands making the most of pop-up spaces?

There is little doubt about the rise in popularity of ‘pop-ups’ and it’s clear there is a role and desire for these in our towns and cities across the UK. Pop-ups are now seen not only as a retailing but also a marketing opportunity for brands. There are a number of factors contributing to their rise in popularity, which are mainly as a result of the changing face of retail on our high streets:
Shorter term leases:As more traditional retail models are struggling there has been