AppNexus president Michael Rubenstein on the header bidding shakeup

The debate over the merits, and shortcomings of exchange-based media trading continue, and the emergence of header bidding – and Google’s bid to counter it - is still one of the defining questions for publishers to face in 2016.
Although it wasn’t the inventor of header bidding, AppNexus has been at the forefront of this debate, eager to point out the supposed bias in earlier ‘waterfalling solutions’ to Google’s DoubleClick.
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