Apple’s privacy-centric brand image takes a hit as it scrambles to fix security bugs

PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant.
Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks.
On Wednesday the tech giant rolled out three new system updates designed to patch security bugs that it said in a blog post “may have been actively exploited.” The new updates incl