Apple introduces ads within App Store as it looks to shake up its revenue model

Apple has begun displaying search ads in the US iOS App Store following a successful beta trial.
Earlier this year the company started serving the ads to people testing versions of iOS 10 and now they will be rolled out to all users.
The paid ads are part of Apple’s strategy to shake up its revenue model for apps and will appear above the search banner but only when they are related to a user’s search query. This means when someone searches “to do list” in the App Store,