AOL's ad tech chief explains how he'll use ‘open relationships’ to rival and Facebook and Google

Mahlman’s role is a new one, signifying the first time AOL has an employee specifically overseeing its platforms division, with the newly appointed president tasked with ‘simplifying the story’ of its buy- and sell-side in order to create more opportunity.
He explains that his “charter” is to build on the three founding pillars of AOL Platforms’ offering (mobile video and data) pointing out that June 23 marks the first anniversary of AOL’s takeover by US