AnalogFolk plugs into BT Group as its digital content agency

BT Group has brought aboard independent digital agency AnalogFolk to handle its digital content, following a competitive pitch process.
From its London office, it will handle the telecom firm’s wider digital content strategy, including how it is utilised by the core BT brand through owned and paid channels, including website, social and CRM.
The agency will come together with existing BT agencies AMV and Maxus to deliver the work.
Zaid Al-Qassab, chief brand and officer, BT Group, said: "W