'You've got to earn it' ad campaign hits a nerve

"You've got to earn it" is the slogan of a new advertising campaign launched by the Institute of Management Accountants (IMA) this past week and it throws the notion that accounting is dry or dull on its head. Created in partnership with ad agency The Gate/New York, this multi-channel campaign combines the edgy appeal of body art and tattoos with the less sexy field of accountancy.
In a recent ad which aired during The Tonight Show with Jimmy Fallon among other unexpected media outlets for its c