'We need transparency around the decisions agencies make, and it's good to discuss this openly': The Programmatic Advisory

After a couple of years of discovery, many agency networks are now normalising programmatic capabilities. But, as they do so, disquiet is mounting from some clients who, in the new era of automated systems, find it hard to see and understand where their media spend is going.
Wayne Blodwell may have the answer. After leading early programmatic efforts for Dentsu Aegis and GroupM in the UK, he has formed The Programmatic Advisory, to advise brands, agencies and publishers on how best to