'Keep it local' - a look at successful B2B personalization marketing strategies

For B2B marketers taking a thoughtful approach to personalized content, there are some basic strategies that by now almost all marketers should be offering. As the famous U.S. politician Tip O'Neil once said "all politics is local" and this adage applies to content as well.
Localized content is critical when B2B marketers do not want to drive site visitors away, a recent study suggests.   For instance, different countries or regions, the prospect's geographic location, local language and cu