American Eagle Outfitters uses Snapchat Spectacles to film influencer ads in Hong Kong

American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign.
The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look to the content.
To highlight its tech credentials the brand is now also giving people a chance to win one. It has extended the theme of the campaign to ‘I Can Give