04-10-2016 17:35 via thedrum.com

Amazon takes the incentive out of reviews

Amazon values its reviews, and the customers who make them. They help inform and sell products and they suggest other products that might interest people to purchase even more. But giving discounts or free merchandise for reviews is now a thing of the past.
Amazon, in an update to its community guidelines on Monday, is prohibiting incentivized reviews, unless they are facilitated through the Amazon Vine program, according to an Amazon blog on its site by Chee Chew, VP of customer experience for
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