Amazon set to double down on video spend and triple its original content as it climbs the ranks in streaming space

Amazon is taking a large step up in its content spend in the second half of this year, announcing it will nearly triple its number of new Amazon Original shows in the latter half of 2016 compared to the same period in 2015 as it looks to steal eyes from Netflix.
The internet giant announced its content plans on an earnings call yesterday (28 July) as it reported its fifth consecutive quarter of profit growth. Amazon has made no secret of its plans to extend its dominance of the online media spac