Amazon rolls out its own food line this month, pushing into the private label market

Amazon is rolling out its private label food brand  Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports.
“We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds.
  
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