Amazon Music animates Ariana Grande, Kendrick Lamar and SZA in ad campaign for the service

Amazon Music is pushing its paid streaming music service with a new campaign as a way for listeners to power their preferences by using Alexa.
The service is building on its momentum with the launch of ‘A Voice is All You Need.’ The campaign highlights the powerful vocals of notable songs while demonstrating the simplicity of voice with Alexa, featuring leading artists at launch including Ariana Grande, Kendrick Lamar, SZA, Queen and Kane Brown.