Amazon Books ignites readers’ imaginations in striking mixed-media ad

Amazon Books’ first global campaign has portrayed the invisible magic of imagination inspired by reading.
‘That Reading Feeling Awaits’ by Droga5 London shows five different scenes where people are engrossed in novels, the plots of which are animated in unique styles.
The global campaign will run in the US and UK from the end of July through to Christmas in two separate bursts, with each of the ads using claymation, illustration, silhouette animation and SFX to capture the