Alphabet a year on: Why Google's parent company gets a B for brand strategy

A year since Google announced it was restructuring under new parent company Alphabet, FutureBrand's Tom Adams spells out the perception problems it still needs to overcome.
Alphabet’s birth was announced in a blog post by Google co-founder Larry Page on 10 August 2015. The missive makes clear that financial clarity drove the decision to restructure. Nevertheless, Page also wanted people to get “super excited” and for the entity to stand for something new.
The markets have since