Airbnb boss calls on creative agencies to use its platform as a channel for brand campaigns

The founder and chief executive of Airbnb has revealed his desire for the platform to be seen as a media owner amongst creative agencies and brand marketers. 
Brian Chesky, who made his first appearance at the Cannes Lions Festival of Creativity in France today (20 June) called on creatives to consider the platform as a branding channel, similar to a Facebook or Instagram, rather than simply an accommodation booking site.
But this won't mean a flurry of ads popping up on the site.