Airbnb amplifies global ‘Live There’ campaign with interactive cinema push and Shoreditch pop-up

Airbnb is working to build upon the success of its first major global campaign via a series of interactive social and digital activations imploring customers to 'live like a local' when they go on holiday.
This weekend the brand unveiled a split-screen cinema ad to contrast its community-driven rental service with “cookie-cutter travel” industry standards. The first-of-its kind ‘double feature’ cinema experience employed ’37 Degrees’ technology to separate 2D