Agency experts share how to navigate awkward client conversations

Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
Part of any marketing agency’s job is to present clients with an honest appraisal of a given opportunity or risk. You’re the experts, after all. Sometimes those conversations will mean bursting your client’s bubble or talking them down from a bad idea.
It’s a situation highlighted by