Agencies should see challenges and opportunities in latest IPA Bellwether

Yesterday, the latest IPA Bellwether dropped. Jody Osman, group director of growth at Propeller Group, tells us that the report shows plenty of new business opportunities for agencies taking the right steps.
There are some alarming headlines about the headwinds facing brands, and by extension the agencies that service them.
But it’s important to realize marketing budgets are not being reined in across the board. Agency new business heads have reasons to be confident that there are opportun