Age is just a number: older models and influencers are showing a new way forward

Older models and influencers are increasingly garnering the attention they deserve in culture. But is there still work to do – in fashion and beyond? Sue Fernando-Solini, commercial director at media agency JAA, investigates.
For media agencies, it has long been established that you can no longer rely on simple demographics when targeting.
In the last decade, it has become impossible to target an ‘older woman’ by identifying the fashion brands they wear. Although not neces