Advertisers scramble for value as media inflation surges across the board

Advertisers are being urged to double down on transparency and effectiveness to shore up media value amid rampaging inflation across the globe.
Wherever you turn media inflation is growing uglier, with a 3.6% expected rise across APAC (up from a 2.9% increase a year earlier) pushing the headline global rate up to an eye-watering 5.2% in 2022 – up from 4.5%.
Leading the inflation pack is North America (6.2%), closely followed by Europe, the Middle East and Africa at 5.9% and Latin Amer